Paymark recorded a 10 percent increase in spending in Nelson this summer. The result tops the country in spending increases since October last year with figures also showing a steady increase in spending since 2013. Paymark processes more than 75 percent of the country's electronic transactions.
Summer events boosted visitor numbers, bringing good news for business confidence. A combination of staging some major events including the Adam Chamber Music Festival and three World Cup Cricket matches as well as the usual great weather have pulled in higher than normal numbers to the region.
The strong and consistent growth in accommodation and food and beverage sectors has been particularly noticeable, with many accommodation providers saying it has been their best season for many years.
The traditional European tourist market appears to be bouncing back after the impacts of the global financial crisis. Nelson is also seeing tourists from newer markets such as India and China and these international visitors have been keeping the hospitality sector busy.
The 10-day long Adam Chamber festival is held biennially in Nelson, drawing music enthusiasts from far and wide. Close to 10 percent of its audience come from overseas, bringing more than 2 million dollars into the Nelson economy.
More than 10,000 people attended the three cricket games hosted in Nelson. Teams, fans and film crews all brought short term economic boost to summer spending figures but Nelson's mayor, Rachel Reese has also commented that the tournament had showcased Nelson's ability to hold world class events to an international audience. The future for Nelson as a top performing tourist destination looks bright.